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"India's Playing Millions" is a CSR (Corporate Social Responsibility) initiative launched by Apollo Tyres in 2015 to promote grassroot sports in India. The aim of the initiative is to identify and nurture young talent across the country, especially in underprivileged communities, and provide them with an opportunity to showcase their skills on a national platform. Under this program, Apollo Tyres organizes various tournaments and talent scouting programs across the country, providing young footballers with a platform to showcase their skills and get noticed by coaches and scouts. The initiative also provides training and coaching programs, as well as equipment and infrastructure support to help young players improve their skills.
We believe that, you don’t pick the sport, the sport picks you.
India has a player trying to make it big in every corner. And we plan to Go the Distance with India’s Playing Millions to celebrate this very spirit. We are joined in our quest by none other than Sachin Tendulkar - the man, the player, that has inspired entire generations.
At Apollo Tyres, we know what it means, taking the long road to success, but we are committed to promoting sports at the grassroots level and providing young Indian players with a platform to showcase their talents. For we know,
Keeping a dream alive is what it takes to go the distance. We celebrate those with the courage to tread the solitary road to success.
Flying in the face of the storm is what it takes to go the distance. We celebrate those who never give up on the pitch and in life.
Sometimes, going the distance also means going against convention. We celebrate those who take a stand for their choices.
We understand that there is immense potential for sports development in India, and we believe that by supporting young talent and creating infrastructure, we can help nurture the next generation of sports stars. Through initiatives such as "India's Playing Millions," we have been working towards identifying and nurturing young talent across the country, especially in underprivileged communities. Join us in our journey by supporting our initiatives in your community and through our social media platforms.