Apollo Tyres United League


Apollo Tyres partnered with global video game publisher KONAMI and Manchester United to launch the 'Apollo Tyres United League' – a mobile-based eSports tournament played on eFootball PES 2021. The unique tournament was held across multiple regions, including India, Australia, South Africa, Middle East, South East Asia, Sri Lanka and Nepal, making it the first-of-its-kind in terms of both format and partnership.

As the global tyre partner of Manchester United, Apollo Tyres conducted an eSports initiative of this scale for the first time. The 'Apollo Tyres United League' featured three categories – Beginner, Intermediate, and Advanced levels – and attracted over 2 million gamers. The three winners from each category received a trip to Old Trafford, including a matchday experience at the stadium and the opportunity to play in-person against Manchester United's eSports players.

Satish Sharma, President - Apollo Tyres Ltd - Asia Pacific, Middle East & Africa, said,

“As eSports grows bigger and bigger in India, as well as globally, it presents us with a unique opportunity to engage with our existing and potential consumer base among Generation Z and the young millennials. We feel that the Apollo Tyres United League is the perfect opportunity for us to mark our foray into the ever-growing bandwagon of eSports, complementing our existing investments in football, internationally as well as for the domestic market.”


Apollo Tyres eSports feat Manchester United and Pro Evolution Soccer 2021

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