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| At Apollo, we make tyres engineered par excellence. For every individual on the street. |
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Basically, the simple circle is one of the most powerful forms in the universe. It stands for energy, motion, life and space. The circle is also the wheel. Four wheels, a vehicle. It is these four wheels that create the new Apollo logo. An identity which is in sync with who we are and what we make.
For the colours of our new identity, we take inspiration from the colours of the sunrise and the sunset -- when the world is at its resplendent best. And of course the fact that we make black tyres.
Hence, the new colours of our identity are:
Black for precision
Purple for premiumness
Orange for energy
Light grey for industriousness and
White for purity
These five colours comprise the coloured circles we will be using. Along with the Apollo logo, they depict a high technology, quality tyre, built and sold by a team of dynamic and friendly people.
The new identity is being rolled out gradually over the next 12 months. The Apollo team is confident that the new identity best depicts the ethos and ambitions of the team. We hope to continue to create many safe and happy experiences for vehicle owners across the world.
Enjoy the ride with us!
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