HabitAt Apollo is Apollo Tyres umbrella environment programme to make eco-friendly behaviour, or green thinking, a matter of habit within the organisation. Under this programme, the focus is on conserving 3 key resources of paper, energy and water; this is to be achieved through reducing the usage of these resources, promoting reuse and recycling.
The 1st initiative, launched in March 2010, under the HabitAt Apollo programme is related to recycling of paper. All efforts are being made to ensure that every scrap of paper which is used across the length and the breadth of the organisation’s Indian operations is recovered and recycled as far as possible. Championed by the employees themselves, the initiative also attempts to create a behaviour change, which goes beyond the workplace and leads to employees adopting eco-friendly practices even in their personal lives.
The programme also complements the movement towards use of less polluting and non-fossil fuel sources of energy like gas, steam and wind power at the manufacturing facilities. Moreover, water recycling is already a key area of work at the manufacturing locations to ensure replenishment of the local ground water table. |
