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Brand Apollo Tyres’ genesis dates back to the mid 1970s, when its first corporate identity was unveiled. Popularly known as the unending road, the logo was depicted as a stylised alphabet A in red with an endless road running through it and was conceptualised by Headstart Advertising. It stood for passion, aggression and tireless striving to achieve excellence in all spheres. And mirrored in many ways, the long journey the company would make to its evolution as a dynamic, multi-cultural and multi-location entity. This initial identity served Apollo’s dreams and ambitions well for over 30 years. This identity established Apollo Tyres in its primary market – India, and witnessed Apollo’s first foray outside its home market.
In recent times, in its journey towards a global organisation, a need was felt to innovate, think afresh and redepict the manner in which the organisation operated and related to its customers and the world. It was a need to externally project the internal reality of Apollo and its people – young, dynamic, multi-hued and always different from others.
And so, today, we have a new corporate identity, which we feel best captures the Apollo spirit!
The new corporate identity is fresh, simple and energetic. It stands for what Apollo is – young, ambitious, Indian and proud of it.
Click here to download the corporate identity guidelines |
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