| WE ARE THE SUN |
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| CIRCLES … DISCS: SUN, ENERGY, MOBILITY, WHEELS |
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| Four Wheels that Drive Movement |
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THE NEW
CORPORATE IDENTITY |
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| For more than 30 years, the Apollo Tyres brand has been depicted across thousands of tyre stores, various communication media and on our tyres, in a certain way. The red disc logo depicting the unending road and the manner in which “Apollo Tyres” was written. |
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This depiction, or -- as we formally call it -- the identity, has served us gallantly through our journey of becoming India’s leading tyre brand.
As we embark upon the next leg of our journey in evolving into a global tyre brand of choice, we asked ourselves whether this identity is robust enough to serve us for the next 30 years. Some serious introspection indicated that the Apollo we desired to create from Madrid to Melbourne via Mumbai, needed to be refreshed. Or simply put: we needed a new identity.
An identity that is simple, bold and timeless. Conveying an Apollo that is global, confident, modern and relevant. But different. We want to stand out from others. After all, we are not like them. We are young and ambitious. We wish to project our internal reality to the world at large, inviting the outside into our space.
Therefore, we decided to introduce a bit of colour, wit and fun into the representation of Apollo.
Sold in a bright, warm and friendly environment. For a world that should be rid of all its gloom and pseudo-seriousness into one of happiness, sharing, caring and the sheer joy of motoring. |
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